Viaduct is a local Seattle and Northwest apparel company that wanted a fresh look that reflected the unique spirit of the Pacific Northwest and Seattle. Together we developed a brand strategy and designed a new visual identity that included a logo, color palette, typography, and full product line design. The new brand was rolled out across all touchpoints, including packaging, signage, marketing materials, and the company’s website. The result was a cohesive and impactful brand that accurately reflected Viaduct’s passion for the Pacific Northwest and connected with customers in a meaningful way.